Similar to a playbook in football, sheet music in an orchestra, or a construction blueprint for building a house, a sales playbook provides small business owners and their employees with a step-by-step guide to executing an integrated set of management systems to support the entire sales process.
The Jones Simply Sales Playbook is customized for your business, and includes definable, repeatable and measurable processes focused on the 10 major management systems of the sales process (Market, Marketing, Lead, Relationship, Opportunity, Sales, Delivery, Customer, Product, Resource).
The playbook provides a vehicle for small business owners to more effectively and efficiently manage resources involved in the sales process. It also enables continuous improvement of the overall sales process by isolating improvement actions within each of the management systems. The combination can lead to higher win rates, more opportunities in the pipeline, larger transactions, and higher sales production on a per person basis.
Process is the foundation for all business activities. In most small businesses, many of the processes associated with sales are ad hoc, lack measurements, not integrated, and aren’t supported by methodologies or technology.
The Jones Simply Sales Process Map integrates People, Process, Technology and Measurements into a cohesive management system where small business owners will be able to continuously improve their capabilities in the entire sales and delivery process. The Jones Simply Sales Process Map helps identify where manual processes can be automated by technology, where redundancies may exist, and where process improvement would make a difference. Process improvement is clearly a proven path to growing revenue.
Attracting and retaining customers is the lifeblood of any business. Understanding your customers' expectations and measuring their satisfaction with your products and services is a critical success factor to achieving profitable revenue growth.
The Jones Simply Sales Customer Satisfaction Management System takes the guesswork out of what makes your customers happy, and pinpoints actions you can take to improve customer service. It allows you to proactively understand your customer's priorities, gauge how you are meeting their expectations, and address product deficiencies or service delivery issues. It is ten times easier to sell an existing customer more products and services than it is to attract a new customer. Keeping your current customers happy is a proven path to profitable revenue growth.
Customer relationship management, email marketing, social media marketing, and mobility are at the forefront of unleashing a more effective and efficient means to manage and maintain relationships, attract new customers, and improve the productivity of your people.
Jones Simply Sales has partnerships with technology providers like Salesforce.com and Constant Contact, and can help you implement these technology tools and successfully unleash the power and productivity they provide. We can also help integrate mobility applications from the Apple iPad, enable connections to social media sites like LinkedIn, Facebook and Twitter, and also improve your utilization of mainstay applications like Microsoft Office and Outlook.
Cloud Computing is one of the top ways small businesses are tapping into the power of sales automation for only a fraction of the costs of installing, customizing, supporting and managing an in-house Customer Relationship Management (CRM) system. Salesforce.com offers options for small businesses of all sizes, from one user to thousands.
Implementing Salesforce.com for your business without prior experience can take months, and often the finished product doesn’t operate as you’d like. System administrators new to the Salesforce.com environment are required to learn the system from on-line tutorials, and then attempt to customize the system, input data, and develop management reports. This often falls short of delivering the anticipated value.
As a Salesforce.com Solution Partner, Jones Simply Sales provides a “rapid implementation” model to focus first and foremost on getting the system operational in the least amount of time. We can also help you develop management reports and dashboards that can be used to track activity, monitor new leads and opportunities, manage the sales pipeline, and develop relationships.
Maintaining contact with your current customers and attracting and retaining new customers is a time consuming task if done through manual processes. Email distribution lists and blind copying everyone on an email comes across as non-personal, and could put you in jeopardy of violating non-solicitation laws. Constant Contact is a web-based solution to help you with email marketing, event marketing, on-line survey capabilities and social media.
With email marketing, it’s easy for you to connect with your customers, and for customers to share your message with their networks. The more customers spread the word about your business, the more you grow. Are you running events to attract new customers. Event marketing allows you to coordinate all aspects of managing invitations, tracking attendees, and follow-up.
Want to see how happy your customers are with your products or services? On-Line survey capabilities allow you to get real-time feedback on whether you are meeting customer expectations. And when your business uses social media marketing, you connect with more potential customers and spread your message to a whole new audience.
Jones Simply Sales is a certified Constant Contact Partner and can help you assess, select and implement the Constant Contact tools that work best for your business.
The Apple Corporation has become a household word these days, and rightly so. They didn't invent the tablet computer, they just made it better. Today, mobility applications are becoming more common in business. The laptop is going the way of the typewriter. And in 2012, mobility is one of the top three information technology imperatives. Leveraging tablet technology can have a profound impact on productivity, especially for sales professionals who rely on real time information to book appointments, track leads and opportunities, maintain relationships and manage their accounts or territories.
Many of the applications, such as Salesforce Mobile, LinkedIn, Facebook, Twitter and Constant Contact QuickView are free applications, and can be quickly put into production to provide marketing, business development, and operational resources the flexibility of accessing information on the go.
Jones Simply Sales can help you to evaluate, select and implement mobility applications that can provide an immediate boost in the productivity of your people.
Survey Monkey makes it very easy to collect data and analyze information from your customers, potential customers, employees, suppliers or any other business relationships. Manually conducting, managing and analyzing survey feedback is a tedious process and can be very expensive compared with this inexpensive option. SurveyMonkey offers a free Basic edition and for as little as $17/month you can ask unlimited questions to an unlimited number of responders.
Getting feedback from your customers and events that you run, conducting research in the marketplace, or even doing employee reviews can easily be done with this web based tool. This has been deployed in 190+ companies worldwide, with over 8 million customers including 100% of Fortune 100 companies. And customer satisfaction with this product is 99%.
Jones Simply Sales can help you to indentify how SurveyMonkey can be used to identify and deliver value to your business, attract and retain new customers, and ensure the voice of your current customers are being heard.
Ever since Microsoft partnered with IBM to bring the DOS operating system to market in the early 90's, they have dominiated the marketplace with their suite of applications. Statistics show that most users of Microsoft products only use 10-15% of their functionality, often taking a multitude of steps to complete tasks that could be done with one click of the mouse.
Are your resources limiting their productivity by not knowing how to use Microsoft Office or Outlook? Does it take too long to produce proposals using PowerPoint? Are people not using the functionality of Outlook to help them manage their relationship with potential or existing clients?
Jones Simply Sales can help you get the most out of your investment in Microsoft applications. From simple applications such as file management and retrieval, to more complex capabilities such as merging information with text for email marketing, making your people more productive saves them time. And time is money that will go right to your bottom line.
When Mark Zuckerbueg dropped out of Harvard to work full time on Facebook, the world of social media was here to stay. Facebook is now actively used by more than 800 million users, 50% of which log on every day to post, read comments from friends, upload pictures and comment or like what others are saying. And over 350 million users do ths with a smartphone.
Initially focused on individuals, Facebook has transformed themselves into a social media magnet for business. Have you checked out the Facebook page for IBM, The Home Depot, UPS, NBC News, Delta Airlines, and thousands of other companies? By going to the companies “Wall,” and clicking the “Like” button, you’ll get automatic updates on what’s going on in the company, new products or services they are offering, and attractive offers to become a customer or buy more if you already are.
Jones Simply Sales can help you develop a Facebook page for your small business, and ensure that you have a well planned posting strategy for attracting and retaining customers.
With over 135 million users, the LinkedIn membership is growing at approximately 2 new users every second. Founded in December, 2002 and launched in May, 2003, LinkedIn is primarily used for professional networking. Business professionals use LinkedIn in many ways beyond networking. There are thousands of special interest groups you can join and applications you can use. This web-based application also has mobility capabilities on the iPhone and Android.
LinkedIn is also a terrific business development and relationship building tool. With the advance search capabilities, users can identify specific people in a company they are targeting, then use their network to get referrals or introductions. As the saying goes, “it’s not what you know, it’s who you know,” and LinkedIn provides a great vehicle for getting and staying connected to a network of business and professional contacts.
Jones Simply Sales can help you get the most out of your LinkedIn membership, including evaluating membership options and using LinkedIn as part of your advertising strategy.
When I first heard a colleague of mine say “I just got a tweet,” I said “a what.” That was just a short time ago when Twitter was introduced. Twitter is an online social networking service and provides a micro blogging service that enables its users to send and read text based posts of up to 140 characters, which are known as “tweets.”
Created in March, 2006, Twitter has rapidly gained worldwide popularity with over 300 million users who send over 300 million tweets and handle 1.6 billion search queries each day. Users can group posts together by topic or type by the use of “hash tags,” which are words or phases prefixed with a “#” sign. 40% of tweets are “pointless babble,” but this tool can and has been used to attract customers, promote products and services, and generate business.
Jones Simply Sales can collaborate with you on how to integrate the use of a Twitter account for your business, and also help you develop how to best attract the right followers for your ongoing Tweets.